Mizani Educator Jamal Edmonds has urged stylists at a recent Bond pHorce workshop to place greater importance on the consulting process when clients visit their establishment.
“Consultation for me is very important and is a very important part of what we do as hairstylist. I feel that without a proper consultation I really can’t move forward to styling. So for me I take an extra 15 or 20 minutes with each client and I sit with them and I gather all the information I can get from them so I can actually proceed with the correct service,” said the Mizani Educator from the United States.
“A lot of times you really don’t know what is happening and especially when you get into chemical services you need to know what is exactly going on in your client’s bodies, what was used in their hair and how do they respond to certain chemicals, allergies and other factors which makes the consultation process so important to me,” Edmonds explained.
At his Salon, Lamaj in the City the consultation is executed digitally and it affords greater organisation. “I have an iPad where clients can input their information and the consultation can be thoroughly assessed. The helps me stay organised and it eradicates the clutter of paper. By having all this information at your finger tips it really helps to service the client much better,” Edmonds.
The Mizani Educator also stressed the importance of being at the same eye level with clients when doing the consultation. “I think being on the same eye level is the most important thing of the consult. You don’t want the client feeling that you are talking down to them since you want to have a conversation about what client loves or hates. During the consultation you will learn more about your client than expected and this is why a good consult is extremely important before we commence cutting and styling,” Edmonds divulged.