John Paul Mitchell Systems launched its Neuro hair product line for the Trinidad and Tobago market on January 21, 2018 at the Courtyard Marriott, Port-of-Spain.
The lightweight shampoo, conditioner and treatment which is scientifically proven to dramatically increase conditioning and manageability will be distributed by AP Scott Trinidad Limited and can be purchased at salons throughout Trinidad and Tobago selling Paul Mitchell products.
Made with exclusive HeatCTRL technology, the scientifically proven regimen activates with heat to help protect against damage caused by daily styling, blow-drying and smoothing.
The seven products from the Neuro Liquid line are formulated with proteins and silicones that crosslink to help repair the cuticle and form a protective barrier that activates with heat.
Regional Director for John Paul Mitchell Systems, Roberto Quinones said, “Neuro Liquid is about styling intelligence. Heat control in the products allows the hairdresser or a customer to maintain the heat for the styling of hair.”
The Neuro Liquid collection is strongly geared for the climate in Trinidad and Tobago due to its ability to withstand heat which provides a much more effective styling experience.
“Neuro Liquid is also humidity resistant. It is going to protect the hair against the humidity. I know in the Caribbean we can get hot and sweaty and Nuero Liquid will protect the hair to be less greasy and we won’t damage what we create. Sometimes we create a beautiful updo and beautiful styling and then suddenly what is going on?….the humidity destroys the hair. We don’t want that, so with Neuro it will help to prevent that. I think that is key for this kind of weather we have in Trinidad and Tobago,” Quinones explained.